It's up to you

 I haven't seen too many of these PSA advertisements but there are a couple. I really like the logo idea of "up to". It is very creative. A lot of these ads have beautiful famous women on the front. I am not sure why she is almost naked. I don't see what the women have to do with cancer but I guess since it is a beautiful person on the cover that normal people recognize we will take the time to read it and then possibly decide to join the movement. It is an interesting advertisement and I almost think for the cause it has, they should find a different way to advertise the serious scenario.