PSA on pregnancy

This PSA is seen for teen pregnancy. They have the bright bold pink against the black to really pop out and direct itself toward women and teenagers. the message on the ad is very strong and it causes every girl who looks at this to really think about the situation. This has become such a big deal lately and many people aren't taking the stand to protect themselves. This PSA is very important. Teenagers should be "changing the world, not changing diapers." (as seen in another PSA for this cause). I think the ad is successful for its target audience. The pink is almost overbearing but if they went lighter it would resemble breast cancer.