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Going along with PSA's I think this really gives that effect and feeling of a PSA but really it is an advertisement for Deodorants I love how the image is black and white and very serious. You eye notices the words "15 minutes" and thinks it is a statistic but really it is just talking about her armpits. I like how the ad is a little humorous and I think it is successful. I like the pop of color in the ad and how limited the text is.
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