Tabasco Sauce

  Very cool Tabasco sauce ad. I love how they incorporated the fire to express how hot the sauce is. The image works very well on the black background because it appears very bold, which is important since the sauce is very bold in itself. I also like how the text for tabasco is almost glowing. It looks really cool against the black. It's a nice ad. The text below tabasco is a little hard to read but I guess it isn't horrible.