Wednesday, December 3, 2014

RED campaign

 Here is another very strong PSA campaign. This is a campaign focusing on RED for aids all around the world. Every time you buy the red t shirt or the products, the money goes towards eliminating AIDS in africa. With each campaign you see an adjective describing the person, and ending with the letters RED. The ad is very strong They always have celebrities come in and they take images of them to show their support of the campaign. I really like the white and red splotchiness to the advertisement. It adds a certain type of effect. Through each add they continue this color scheme, the photo and the adjective. It is a very strong piece of work.

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