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Very strong advertisement for 100% water proof bandaids. This image works so well because it shoes the teardrops of a boy who just hurt himself and we can all witness how the teardrops moves around the band aid and down his face. Also this advertisement is very clean. The photo is absolutely beautiful. It really captured the expression and emotion of the boy. His eyes really pop and it is such an interesting line of sight. All they had to do to make this piece work for an ad is add bandaid to the bottom and say exactly what they were advertising. Very awesome ad.
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