Tuesday, December 2, 2014

NO MORE PSA

No more is a very strong PSA advertisement campaign that has begun to really grow lately. It speak out against domestic violence and sexual abuse. The ad is very successful with it continuity throughout each piece. The light grays and the bright blue really pop out and you are able to tell exactly what this PSA is standing for. They have any celebrities being the face of this campaign and all of them have extremely serious faces on the front to add a sense of seriousness. also, each ad underneath NO MORE has a quote and they are all very different in each ad.

Simple Bandaid

 Very strong advertisement for 100% water proof bandaids. This image works so well because it shoes the teardrops of a boy who just hurt himself and we can all witness how the teardrops moves around the band aid and down his face. Also this advertisement is very clean. The photo is absolutely beautiful. It really captured the expression and emotion of the boy. His eyes really pop and it is such an interesting line of sight. All they had to do to make this piece work for an ad is add bandaid to the bottom and say exactly what they were advertising. Very awesome ad.

Jewelry repair

This is a very nice advertisement. I like the purple to blue gradient. The only thing is, this is an advertisement for jewelry repair and it almost comes across as a surgical advertisement. The font choice helps take the path of jewelry but I could see how the ad could be misleading. I like there they placed the text. The tagline is very bold and directly underneath you have all the information lined up perfectly with the text above. Very clean piece. This is an ad for Goverb Jewelers.

Monday, November 17, 2014

PSA for Hunger

So many advertisements and public service announcements are done in black and white and a photo of someone doing nothing specific. Here it is Kevin Bacon who is just staring into the camera. But they take the photo and convert it to black and white and bring in strong information white a bright  color. I really like how the advertisement is laid out. I love the strong orange color and the logo on the bottom right. There is still a lot of room for the photo to breath but the text is still big enough to be in the viewers face.

Meth Advertisement

This is nasty but it really grabs your attention. People are not used to seeing someones teeth like this on an advertisement. They are used to the bright white and smiles. This works really well because it is very scary and capturing and really draws your awareness to the effects of meth. The bold white font works well because it is very easy to read. They provided the logo and added a little more information to the top right to complete the advertisement.

Graphic Design Company

LOVE this idea. I definitely want to take an idea like this and use it for my graphic design company . It is very creative and the colors works wonderfully. I love how the light is hitting the model and having such little text makes the image even more strong that it would be originally. The grays are very nice and I love how there are so many different grays being used in this image. It is very creative and it could be used so well for a company's photo

Basic Training advertisement

Perfect ad for a design company. It is a very clean shots and the colors really pop. The photography does a wonderful job following the rules of thirds. I love how mostly all you see is the image but then you are drawn to the text around the image. It really explains what the photo is for. I really like the colors and having a good advertisement for the graphics company is very important in branding who they are.